DESIGN DIRECTION / CREATIVE / ART DIRECTION / VIDEO / EDITING / BRANDING / PHOTO SHOOT / WEB SITE / PLATFORM / SOCIAL MEDIA / PROGRAMME ／ COMPETITIONS
SONY- MUSE OF SONY PHOTO COMPETITIONS
Inspired by Japanese Artisans (i.e. 職人) and their determination and perseverance to perfect every piece of their crafts, this campaign hopes to bring regular people to an online platform to showcase their photos and artistic senses. Through this initiative, we hope to create an online gallery that allows people to redefine photography and help them see it in a new light.