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The Nike Cortez, officially released in 1972, is many things: a shining example of Nike co-founder Bill Bowerman's drive to better equipment for runners, the first Nike to offer visible technology and an endearing pop culture icon.Over the years the shoe has propelled champion runners, graced silver screens (in a 1994 best picture winner, no less) as well as televisions and become a staple of west coast hip-hop street style.
"The Cortez is an iconic shoe that harkens back to my earliest days in the sport. The shoe allowed me the confidence and support to explore my fullest potential as a young aspiring athlete," recalls Joan Benoit Samuelson, gold medalist of the first Olympic women's marathon at the 1984 Los Anglenes games.
CREATIVE DIRECTION : JKEMOK | ART DIRECTION : JKEMOK | VIDEO : JKEMOK | PHOTO : JKEMOK | PRODUCT : MERRYSO / JKE | GRAPHICS : JKEMOK