DESIGN DIRECTION / CREATIVE / ART DIRECTION / VIDEO / EDITING / BRANDING / PHOTO SHOOT / WEB SITE / PLATFORM / SOCIAL MEDIA / LAUNCHING / BEAUTY CONTEST / PROGRAMME
歷時2個月的 Facesss beYOUty girl contest 是香港首個集合美容、時尚及影音創作的比賽，將會公開招募遴選12位beYOUty girls，入圍者會進行密集式的全方位美容 KOL 特訓及美容挑戰，勝出的3位 beYOUty girls 將會獲贈豐富美容禮品，同時成為 Facesss 專屬 KOLs，於未來日子在各個平台展現「忠於自己，放膽美麗」的獨特個人自信美！「美麗沒有單一標準定義，Facesss透過不同形式及品牌商品，協助顧客展現獨特真我」。
Who will be the first-ever Facesss KOL?
As the FIRST beauty x fashion x digital competition in Hong Kong, Facesss beYOUty Girl Contest is a 2-month program gathering 12 open-recruited girls for all-rounded intensive training, including professional makeup, personal styling, haircare and hair styling, creative writing, digital video production, YouTube viral promotion and practical acting.
Participants will get through surprising challenges and screenings, whilst beYOUty girl finalists will be selected by professional judge panel and public voting! In addition to exciting gifts, winners will be rewarded as the FIRST-EVER Facesss KOL, representing Facesss on various platforms to showcase the unique beauty of “be yourself．be beautiful”!
Today, for the millennials, shopping for beauty has never been so accessible, efficient, and entertaining. From every angle, everyone can be the true embodiment of our motto: “be yourself．be beautiful”!
What is beauty? A lot of ladies have been lost in the various definitions of beauty shown in the media. Perhaps they have forgotten that beauty could actually be a very simple concept - being your unique self is beautiful. To remind people of this concept, we hosted a beauty contest and invited five iconic professionals from the ladies' industry as judges. More than 300 candidates participated in the contest. Through an online platform, the audience could vote for contestants' creative videos of themselves that show their originality and individuality.